Why is it that some thrive and others just survive? What would it be like if you truly knew how to obtain balance in every aspect of life and continually thrive? In this class, you will receive the tools and information to get on your way to thriving right now. You will learn: what balance really is; how to create balance in every aspect of life; what stops you from having balance.

We have all questioned ourselves as to where we are going in life. These questions can stop us in our tracks for so many different reasons, like always wanting to make the right choice, having too many choices and not knowing which to take, or simply that we just don't really want to do anything. Whatever the reason, it's time to get out of your rut and get your life exactly where you want it. Learn to follow through with your dreams and get the most out of life.

This class is formatted to teach you the basics of marketing for the salon and spa industry: how to market, when to market, and where to market. Marketing your beauty business begins by identifying the needs and wants of your customers. Learn how to properly plan the best way to go out, create, and build your clientele!

Sick and tired of being sick and tired? “We don’t have enough money”; “My team doesn’t get it!”; “There just isn’t enough time”…STOP the insanity! Take your business back right now! This class is formatted to teach you how to take back the power in your business. This class is for salon/spa owners, managers, and technicians, within the beauty industry wanting more out of their business. You will rediscover the burning passion that you once had for your business. You’ll be given the tools to build your confidence, understand what customer service really is and finally attain the goals you WANT to achieve.

What is Mattematic? It’s where classic looks gain a confident edge. Where standard tapers come with unexpected interior intrigue. And where the spirit of the ’80s goes undercover in 21st century camouflage. This year, the looks on the runway and in your salon will be strong, structured and defined. Give men the shapes they’re after. Whether your clients want to stay true their classic looks or are always pushing the boundaries, American Crew®’s Mattematic Collection will provide you with the tools and inspiration to bring a whole new perspective to men’s style.

There is a lot of green to be grabbed in clipper cutting. Andis® introduces the new Envy clipper. Pick up this exciting new tool and cash in on clipper cuts and the high frequency visits of clipper cut clients. Return to your salons with the tips and tricks to change your clipper cutting forever. Build a clipper cut clientele and a bank balance that will make other clipper cutters "green with envy".

Join Aquage® as they introduce you two new educational collections. NAHA award winner & school owner Eric Fisher authors GEOMETRIX – The Art of Cutting Graduation. In this class, you will learn the 4 most effective ways to create graduation. Learn which technique to use when you want to cut a shape that hugs the head. Learn to extend or expand the shape created by the protrusion of the occipital bones. Learn how to influence the hair to flow forward or toward the back. Along with GEOMETRIX, the Aquage® artistic team will introduce you to Aura – the beauty of special occasion hair. This collection of 9 extremely modern, fashion-relevant, graceful and glowing special occasion styles are crafted with fast, innovative, one-of-a-kind techniques. Join Aquage® on our continuing journey of innovation, education and inspiration.

Ardell®, the leading manufacturer in Faux Lashes, invites you to join them in a amazing seminar designed to introduce you to individual lash applications. Transform your clients from ordinary to extraordinary while bringing instant profits. Ardell®’s hands-on seminar will instruct you in the proper application for complete lashes to adding just enough for accents.

Avlon® Master Stylists will demonstrate how to relax and permanently color hair in the same day with the NEW Avlon® Fiber Guard® Bridge Conditioning Serum. They will also share their knowledge and experience about the physical and chemical structure of hair, understanding the pH scale, product application, as well as processing and timing for all relaxers, colors and lightener systems. Learn the features and benefits of the KeraCare® Conditioning Hair System. Expand your knowledge in the science of hair care and uncover the secrets of relaxing and permanently coloring hair in a day with optimum strength and elasticity.

Are you turning away potential profits because you are not comfortable with cutting relaxed and textured hair? In this class, the Avlon® Master Stylist will teach you how to cut and style relaxed hair. Providing you with technical instructions and creative tips based head shape, and facial features.

There are so many relaxers on the market, how do you know which relaxer to choose for your client? The Avlon® Master Stylist will give you the keys you need for successful relaxing. Learn the difference between relaxing hair straight and softening the curl pattern, deciding to color or not color relaxed hair, how to maintain curly hair while minimizing frizz and maintaining scalp health even on clients with dry, sensitive or itchy scalp. After this class, you will be able to confidently recommend a relaxer for your client’s hair.

Give your clients a COLOR BOOST! Join the Brocato Color Team as they share various Ombre techniques and tips for creating natural looking sun kissed haircolor that is darker at the base and gradually lighter on the ends, along with achieving vibrant reds, rich brunettes and cool blondes with the newest seasonal collections from Brocato. Experience Brocato Color Project: DEMI and PERMANENT…a new vision of color.

Infuse your clients hair with ultra-smooth texture and exceptional shine. Brocato’s Curlinterrupted 2.0 Smoothing System is designed to soften the most rebellious hair while maintaining strict standards of health and safety. This demonstration will open new and exciting service options for you and your guests.

California Smooth Professional Keratin Smoothing Treatment is neither a traditional relaxer nor a straightener. It does not involve a harsh chemical treatment process that will leave the hair straight, damaged and in poor condition.

Attend our Master Sculptor “snap shot” class to discover flawless Forever French techniques and unlimited nail art options with Brisa™ Gel! Its fabulous flexibility is designed to help nails a little or a lot depending on your client’s needs.

Discover CND™’s exciting concepts in color with Colour & Effects and CND™’s new “Power Polish”– Shellac™. Learn advanced application techniques that create unique, one-of-a-kind nails that demand client loyalty.

Spice up your service menu with the “must have” service of the season featuring Shellac™, seasonal scents and award-winning CND™ spa systems.

On stage demonstration features the benefits of the entire portfolio of Centrix® shears/razors and their versatility to create the perfect haircut; as well as integrating Cricket® brushes and appliances to create the perfect finished look. Be sure you make your way to the Cricket® stage for the best overall education at the show!

Use product innovation to transform your salon business. Catch the growing wave of new manicure services with Dashing Diva. Please join us as we share insider info on applying Dashing Diva’s DesignFX, French Wrap Manicure and Metallic Nails. Watch and learn as we demonstrate simple techniques to transform these services into artful expressions and stunning designs. The creative possibilities are endless! Develop your technique and design arsenal, while discovering ideas to expand your salon menu. Leave with NEW ways to upsell traditional manicures while increasing both client satisfaction and your bottom line. No matter what your expertise….this class is for you!

Kelly Ehler’s Social Media 101 seminar will take a look at the social media landscape, the variety of tools at your fingertips – and offer insight and thought leadership on industry trends and relevant case studies. Learn how to utilize social media for your salon, get your stylists and teams involved and drive business during this interactive 2-hour discussion.

Be Safe, Be Beautiful and let the artists of Farouk Systems share their knowledge of hair and the Art of professional recommendations. Farouk has led the industry for 25 years with ammonia-free color and pioneering new color systems and cutting techniques. Come see artists from around the globe at work as they present the newest collection inspired by Farouk’s global vision utilizing unique color work and cutting technique.

Farouk Systems has led the industry for 25 years with ammonia-free color, constantly pioneering new color systems and techniques. Join our top color artists as they share their knowledge of hair color. Learn the "art" of professional recommendations while Farouk artists guide you through the ins and outs of Farouk Systems hair color, CHI® Color and Sunglitz®.

Learn the GiGi® Method of removal. This terrific class will focus on teaching—and perfecting—your bikini waxing technique. An increasingly popular service, bikini waxing is in demand year round and business will boom as the weather warms up. Be prepared with the perfect products and pain-free application method and wax the GiGi® way!

Using InfraShine® Cutting and Texturizing Shears, learn how to work with texture and growth patterns to easily create the perfect cut for any client. With simple blow-drying techniques, watch and learn how to produce soft volume and healthy looking shine. With InfraShine®'s Ceramic Flat Irons, learn how to create natural looking finished styles on even the most coarse, curly hair. Also learn how to produce red carpet waves and curls. Discover how to educate your clients about at-home styling so they always look and feel their best while increasing your retail profits.

For the ISO™ Trend Collection, the i.Design Team brings us MUSE. Seeking their inspiration through art, the i.Design Team looked at three unique art movements occurring in the early 20th century. The team found that each movement had an individual artist or “muse” that embodied the overall mood and style…Mondrian as abstract, Munch as expressionism and Monet as movements and the artists, the i.Design Team interpreted their vision through the modern eye of hair as art. Join the ISO™ Guest Artist as he presents ISO MUSE.

Razor cutting in the salon industry today has become the RULE rather than the exception. Classic Razor Cutting includes the original tips and tricks of razor haircutting for today's favorite "behind the chair" styles. Christie Davis, National Education Coordinator for Jatai® International, reveals the tricks of the trade in her informative and educational classes. Come watch the diverse ways that a razor can be used alone or in coordination with shears on all hair types and demographics. Bring your questions and concerns and take the next step to your razor cutting success.

Razor cutting in the salon industry today has become the RULE rather than the exception. Avant Garde styles are defined styles like the popular 'Asymmetrical' designs. They are edgy and fashion forward and coming to a salon near you. Do you know how to create them? Christie Davis, National Education Coordinator for Jatai® lnternational, reveals the tricks of the trade in her informative and educational classes. Come watch the diverse ways that a razor can be used alone or in coordination with shears on all hair types and demographics. Bring your questions and concerns and take the next step to your razor cutting success.

Razor cutting in the Salon industry today has become the RULE rather than the exception. "Curly" says it all! Come see how to eliminate 'frizz" and add bounce and definition to otherwise challenging hair. Christie Davis, National Education Coordinator for Jatai® lnternational, reveals the tricks of the trade in her informative and educational classes. Come watch the diverse ways that a razor can be used alone or in coordination with shears on all hair types anddemographics. Bring your questions and concerns and take the next step to your razor cutting success.

The haircuts are modern, easily adaptable ready-to-wear shapes complemented by fresh, easy finishes. The overall effect is one that, at first glance looks accidental, but is upon closer inspection, an artfully executed study in balance, silhouette, and contour. The color is a yin and yang of light and dark shades in opposing directions using various foiling techniques. Light and dark colors gradually and seamlessly shift from front to back and left to right, making each color technique as perfect for the main stage as it is for the salon.

Pre-registration is required. Seating is limited.

Join Beth Minardi for an informative and enjoyable journey into the wonderful world of professional hair coloring and care. This interactive presentation is designed for the career-colorist, and is jam packed with life changing, profit building ideas, formulas and techniques including:

• Modern, time-saving foiling techniques
• Sure-fire methods for covering the most resistant gray
• Beth’s formulas for success
• Successful color transitions - color changes made easy
• The best way to care for colored hair

Sponsored by Joico® and Vero K-PAK® Color.

Be one of the first in North America to be introduced to Kenra® Color. Simplify or expand your colorist approach to formulation with Kenra® Color Mapping and Balancing Complex 5. Discover the balanced Kenra® Color pallet of ravishing reds, brazen browns, and brilliant blondes.

Color Me Kenra® delivers a taste of technical formulations and artistic color application that are easily transferred to you and your clients.

A shortened version of Kevin’s popular quarterly series, this will be an in-depth salon owner/manager course. It will cover all aspects of salon management including: marketing, team motivation and loyalty, personal growth and leadership, customer loyalty and creating a culture that works.

You’ll learn 7 dynamic principles to open new doors for personal balance, empowerment, and wealth! Ignite your passion to “love what you do, love who you do it with, and love who you do it for”! Don’t put your “blessed and favor filled” future off one more day…Experience new ways to be more motivated and make more money! This seminar will empower you forever to become the person and professional you’ve always dreamt yourself to be!

Want to be book solid and doing over $100k a year? FACE shape evaluations are the key. Learn the most advanced three dimensional evaluation techniques available today! This in depth look at how to build a big clientele looks at proven techniques on how to be booked solid! With a focus on three dimensional face shape evaluations, time managment and how to apply these skills, you will have all of your clients eating out of the palms of your hand and sending all of their family and friends to YOU! It is easy to be booked solid! Come learn how.

Learn the specifics about ingredients you use all day long! Are sulfates really bad? Is there a safe Brazilian type of treatment? Learn to truth about what we use and how to inform your clients so we can all make more informed decisions! If you have always been interested in ingredients or just want to see and learn more about what you use on your body, we invite you to spend time with David as he educates and entertains you in an easy to understandable approach to hairdresser chemistry 101! Get all of your questions answered on any product you use.

Want to be booked 3 to 9 months in advance? Follow our easy yet effective systems to increase your business behind the chair tomorrow! Learn how to communicate more effectively with all of your clients and co-workers! Effective communication skills to bond with every client instantly! Learn how to truly listen to what your clients are really saying! Easy techniques to growing your clientele fast! A MUST CLASS IF YOU ARE NOT BOOKED AT LEAST 3 MONTHS IN ADVANCE!

Elements found in your water at home and in the salon determine the success or failure of color services and can cost you both time and money! Malibu C® will help you kick up your color services by solving these problems and so much more. This class will give you the tools to build client loyalty and make more money.

Why different formulas…What makes them different…How do you use them? There are many opportunities to build business if you know where to look and understand what is available to you as a professional…The trend towards Natural Nails continues to expand. Now more than ever you have to offer the best service, the best products, newest technology and build loyalty with your customer. Learn these skills and how to introduce Nail Tek®'s many wonderful products that work into your daily service.

Ready to increase your repeat clientele? Do it with year-round services that dazzle with completely dry color and no chance of mani (or pedi) mishaps! GelColor by OPI® fuses 6th generation advanced gel polymer chemistry with high-speed LED technology for iconic OPI® color at the speed of light. Fully cured from foundation to finish in 4 minutes per set, GelColor by OPI® sets a new record for fast finishes worth repeating. GelColor by OPI®–your new standing appointment!

You don’t have to be a “spa” to leave clients glowing with appreciation. All you need is a little TLC and OPI®’s spa-friendly products to help you turn a profit on pedicures! Learn: the ultimate spa pedicure; new services and products; the spa massage that keeps clients coming back; long-lasting, color-finished pedicures.

Join the gel generation with OPI®! The OPI® Axxium Gel System offers the finest workability and wear in the industry with an uncomplicated approach, easy application, and predictable results. Learn how to do natural-looking overlays, pink and white sculpts, flawless “French” free edges, nail makeovers, fast filing and finishing.

Está preparado para incrementar el regreso de su clientela? Hágalo con servicios durante todo el año que deslumbran con color completamente seco y sin ni un percance de manicures (o pedicures)! GelColor de OPI fusiona química avanzada de 6ta generación del polímero de gel con tecnología LED de alta velocidad para el color icónico de OPI a la velocidad de la luz. Completamente curado desde la base hasta el final en 4 minutos por juego, GelColor de OPI establece un nuevo récord para terminaciones rápidas que valen la pena repetir. GelColor de OPI – su nueva cita fija!
Aprenda: Revolucionando servicios de terminación de color • Terminaciones “Francesas” veloces • Arte inteligente de uñas urbanas • Retiros de uñas simples y económicas

Clipper cutting is not just about a tool, it is also about courage and Dave will instill the courage in you. You will learn about the clippers and which clipper and/or blade to use when. You will learn everything from the basics of barbering to advanced clipper cutting techniques. Dave will also discuss business building ideas and techniques that will help you grow.

Join the Paul Mitchell®'s Artistic Team as they bring to the stage an exciting presentation featuring MITCH™, our hot, new Men's brand, along with beautiful, classic Styling with Awapuhi Wild Ginger™. Haircutting, hair color, style and finishing techniques for your male and female clientele that will inspire and ignite your creativity along with practical business building tips to increase your salon service and take home revenue.

Inspire and ignite your creativity with the Paul Mitchell® Artistic Team as they bring to the classroom an exciting presentation featuring Paul Mitchell® Professional Haircolor, classic haircutting, styling and MITCH™, our hot, new men's brand.

You may not have thought about haircolor as an artform in the past, but this class will encourage you to do just that. Learn creative interpretations of highlighting techniques from Product Club®'s Art of Highlighting DVD Collection. Free yourself from old foiling techniques and get inspired again!

Unleash artistic inspiration with the NEW Rusk®. Learn from the industry’s top talent as the Rusk® Design Team unveils a Collection of four new, “must-have,” styles for 2012. Modern, on-trend, and sure to become new classics, these synergistic ‘color, then cut’ looks are both wearable and versatile, giving your clients styling options that will keep them in your chair for life.

Satin Smooth® presents new changes in skin care rejuvenation and exfoliation–DermaRadiance™–developed with the most sophisticated technology of microdermabrasion. DermaRadiance™ provides a dual functioning feature for your clients skin care wellness using Organic Flower Grains to exfoliate the skin and provide natural essential oils to your treatment or flip a switch and begin using a non crystal Diamond Tip, either wet or dry. Customize your client’s skin care and expand your services with state of the art technology and organic products.
Satin Smooth respects the integrity of your skin and provides a simple approach to healthy youthful skin at every age. *Proven Results. *Dermatologist and Plastic Surgeon approved.

Licensed professionals on every level can benefit from learning about Satin Smooth®'s latest innovation in skincare—SmoothSculpt™—a new method of skincare that helps smooth, contour and tighten skin on all areas of the face and body. The system combines advanced aesthetic technology with a non-invasive, holistic approach to skin revitalization. Using air pulsating pressure and gentle suction movements with a unique cupping wand, SmoothSculpt™ stimulates the skin, leaving it smoother, firmer and more defined. Satin Smooth® respects the integrity of your skin and provides a simple approach to healthy youthful skin at every age. *Proven results. *Dermatologist and Plastic Surgeon approved.

Satin Smooth® presents its cutting edge male waxing techniques at this class using their Italian waxes. You will see soft pot, traditional, hard and thin film male waxing services performed. This class will take your waxing services to the next level. At this class, you will learn: the exact length to trim hair before waxing; why you need a hard and soft wax; why you need to customize your waxing services; where to leave hair and where to take it off; waxing inside the nose and ears; chest and back waxing made easy; how to take care of the skin after a waxing service; skin care information to send home with the client.

If the model is willing, there may be a male Brazilian service. Be the only salon in your area to offer expert male waxing services. At this class, you will receive a waxing certificate.

Do you really know how to wax an eyebrow? Take your facial waxing services to the next level by learning: Best shape for the clients face; Should I trim before I wax an eyebrow?; What kind of wax should I use?; Should I wax above the brow?; Why would I want to be an expert?

This class will address all aspects of Eyebrow and Facial waxing. You will become the eyebrow expert in your salon and city. By attending this class, you will receive a certificate.

Join the Schwarzkopf Professional Education Team as Schwarzkopf Professional unveils this season’s “Essential Looks. Need creative stimulation and new ideas? Experience the latest fashion driven revolutionary new products. Learn innovative and high performance haircutting, styling and coloring tips that you can easily apply in your salon.

Demonstration showing processes of application, drying and curing including a Q&A session with the instructor.

FREE! Theory, consultation, techniques and service pricing! Learn how to market this service to increase revenue and customize your service; offering clients something they can’t get anywhere else. Certificate presented upon completion.

Nail lacquer has not changed much in the past 20 years…until now. Venique is the cutting edge of modern lacquer utilizing new SIL-TEK technology allowing polish to expand and contract naturally with the nail to create optimal wearability featured in the season’s hottest colors. Don’t miss this opportunity to experience this unique 3-step system. From sophisticate French manicures to fun and trendy colors, Venique is sure to help boost your business.

Join Wahl® stylists as they use a combination of clippers, trimmers and unique blades to tailor any cut, for men or women. Bust the myth that female styles cannot be done with clippers and trimmers. Learn the newest ways to attack a man's haircut with Wahl® tools. Add a finishing style that keeps your clients coming back.

Kowabunga–surf's up and Woody's is here to help you create fun, inspirational and cutting edge clipper and shear cutting techniques to capture the free spirited heart of a man! Join our top barbers and stylists in this exciting demonstration which will show you salon ready designed achieved with basic tools and some great styling aids from Woody's. Capture that lucrative and faithful male clientele and enjoy the distinctive Woody's aura!